Causes Movies

The Hero of Color City and Crayon Collection Bring the Magic of Coloring to Kids Everywhere

Magnolia_PosterOne of the amazing things about living in LA is getting to be part of the magic of movie making…even if just on the fringes. In no other town do audiences get invited to be part of premieres or hear directly from directors and producers (and sometimes the talent) as they intro the movie at the theatre. There’s something even more magical about being part of a group of people sharing in that moment when the lights go down, the credits roll and the room is filled with applause and cheering from the audience.  This past Saturday that applause included a very special organization – Crayon Collection – who are partnered with the wonderful new animated film The Hero of Color City. At the end of the movie there’s a quick PSA about Crayon Collection featuring the characters from the movie voiced by Owen Wilson, Christina Ricci and Jessica Capshaw. AND Crayon Collection founder Sheila Morovati’s name was in the credits! What an amazing collaboration!

What is Crayon Collection? Their mission is simple: to collect as many crayons as possible and donate them to kids in need. Billions of crayons are produced in the U.S. each year, and much of that ends up in our landfills. These petroleum-derived crayons can take years – even decades- to decompose. Meanwhile, U.S. teachers in underfunded public schools are spending an average of $750 of their own income per year on supplies for their classrooms. Their solution – pairing participating Crayon Collection restaurant chains, such as California Pizza Kitchen and Islands Restaurants, with local high-poverty Title1 schools. These recipient schools pick up the restaurants’ gently-used crayons every month to augment the supplies they need in their classrooms. Preschools and elementary schools throughout the country also hold crayon drives and donate to nearby schools in need, which teaches invaluable lessons to our youth about eco-mindedness.

What is The Hero of Color City? A wonderful animated film for kids that brings to life the magic of crayons! The movie opens in theatres on October 3. Each night, when Ben falls asleep, his Crayons jump into their magical Crayon Box that transports them to their home in COLOR CITY, a world of dazzling hues, soaring fantasy and the whimsy of childhood. This land is fed by an enchanted rainbow and waterfall that provides the City and its citizens with color.mWhen YELLOW, our timid heroine, is accidentally left behind in Ben’s room, she inadvertently awakens two Unfinished Drawings: KING SCRAWL, a huge, powerful, mute monster — and GNAT, Scrawl’s motor-mouthed, overactive sidekick. In search of color for themselves, they follow Yellow to Color City, causing panic and concern. If Scrawl and Gnat can claim the waterfall for themselves, Color City will fade, and along with it, our lovable crayon characters will disappear.

It’s up to Yellow and a motley crew of Crayons, bodacious and brave, BLUE, meticulous, fussy GREEN, satirical RED, pessimistic BLACK and overanxious WHITE to save the day. Meeting with fantastical creatures and fun adventures along the way, Yellow discovers she has more courage and strength than she knew and learns to believe in herself and to count on the support of her friends. Replete with valuable life lessons, this enchanting story will entertain and inspire in a stunningly rendered and utterly unique animated world.

Go check out the movie. And to donate crayons to Crayon Collection or set-up a collection at your school go to www.crayoncollection.org.

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