Bloom Bras are sports bras designed for your changing body to lift not squish. Founder Elyse Kaye has spent her career heading up marketing and product development. She wrote the business plan for Bloom Bras two decades ago out of frustration. Elyse is a runner, dancer, yoga instructor and world traveler with a passion for life. For years, she sought out a sports bra that was comfortable, supportive, and did not feel like a suit of armor. In 2016, she brought on an all-star team to bring her vision to life and tapped celebrity corset designer Camilla Huey – whose client list includes Oprah, Katy Perry, Aretha Franklin and Wendy Williams – to develop Bloom Bras’ patented design. Elyse resides in San Francisco.